Run it as the first thing you do each week. It pulls the outreach, the email, the landing copy, or the DM out of the "I should really do this" folder in your head and puts a first draft on the page. Your job is to read it, sharpen it, and send it.
Most solo founders already know what they ought to be doing to grow revenue. The gap is not knowledge, it is that growth work is uncomfortable and operational work feels urgent, so the operational work wins every time. Replying to email feels productive, sending the partnership pitch feels risky, and the inbox quietly eats the week while the pipeline goes nowhere.
This prompt exists to force a weekly confrontation with the one question almost every founder dodges. What is the single thing I could do this week that would actually move revenue, and am I going to do it or not.
If running this prompt does not make you a little uncomfortable, it is not working. The discomfort is the entire point. It is the gap between knowing and doing made visible, on a Monday, in writing.
The prompt forces four things most founders quietly skip when they sit down to plan a week. The first is an honest account of what actually happened in the previous seven days, not what sat on the calendar but what was executed. Typing "nothing" into the growth field when "nothing" is the truth is the kind of small, private confrontation that starts to change behaviour, because it is much harder to write than to think.
The second thing it forces is producing the output at the same moment you make the decision. The real friction in growth work is almost never deciding what to do, it is sitting down to write the email, draft the DM, or build the proposal. By the time the prompt finishes running, the hard part has already happened on the page in front of you. What is left is the review, the polish, and the send.
The third is pre-empting the excuses. My own brain is alarmingly good at inventing plausible reasons to skip uncomfortable growth actions after the fact, so the prompt asks for those reasons up front. Once you have told an AI exactly what excuse you were planning to use on Friday, it is very difficult to use it with a straight face.
The fourth is the measurable result. "More revenue" is a wish dressed up as a goal. Something like "sent five outreach emails and got two replies" is a check you can actually run on Friday afternoon, and either you did the thing or you did not.
The prompt runs in the first deep work block on Monday morning, inside Claude, and takes about 10 minutes end to end. Three minutes to fill in the context honestly, two to read what comes back, and five to sharpen the draft and queue the action. By six in the morning the growth move for the week is decided and the first draft is already sitting in the outbox waiting on a send.
Running EDGE, becomingscott, and an advisory practice at the same time means there is no version of the week where growth work happens by accident, so this is the forcing function that puts it on the page. For EDGE it has surfaced specific affiliates worth reaching out to, launch emails that had been sitting in the "soon" pile for weeks, and partnership proposals that existed only as half-formed thoughts in the shower. For becomingscott it has pushed conversations with founders I had been meaning to message and shipped free resources I had been sitting on for too long.
The compounding maths is the part that matters. One real growth action per week is 52 concrete moves across a year. Most solo founders ship closer to ten in the same window, and then wonder why the pipeline looks the way it does. The difference between those two numbers is almost never talent or strategy, it is a Monday morning ritual that refuses to let the week start without a growth action on the page.
ClaudeBook a call and walk me through what you are actually trying to grow. From there it is one of three outcomes. The work gets done with you, the work gets advised end to end, or you get introduced to the right person in the network. Every founder who turns up leaves with a clear next move.
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